Privacy policy

PRIVACY POLICY

Last updated: June 30, 2025

Overview

5AFIRE (collectively, “we,” “us,” or “our”) takes your privacy seriously. This Privacy Statement explains how we collect, use, share, and process your information when you use our website, products, and services.

By using our website or purchasing our products, you agree to the terms of this Privacy Policy.

Collection and Use of Personal Data

Personal data is information that can be used to directly or indirectly identify you. It includes anonymous data linked to identifiable information. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer identify you.

Promoting Safety and Security

We abide by the principles of legality, legitimacy, and transparency. We collect and use the least amount of data necessary for the intended purpose, and we take technical and administrative measures to protect your data. We use personal data to help verify accounts and user activity, monitor fraud, investigate suspicious or illegal activity, and enforce our terms or policies. This processing is based on our legitimate interest in ensuring the safety of our products and services.

What Personal Data We Collect

i. Data you provide to us

We collect personal data you provide when you:

  • Create an account

  • Contact us (via email or chat)

  • Participate in surveys or promotions

  • Make a purchase

When you make a purchase, we collect payment data (such as credit/debit card number and other card information), billing and shipping addresses, contact details (name, email, phone), and account authentication information.

ii. Data about your use of our services and products

When you visit our website, we may automatically collect:

  • Device type and unique device identifier

  • IP address

  • Operating system

  • Browser type

  • Usage information, diagnostic information

  • Approximate location (via GPS, IP address, or other technologies, where available)

We use this data to improve our products and services.

How We Use Your Personal Data

We use personal data to provide, improve, and develop our products and services, communicate with you, offer relevant advertisements and services, and protect our business and customers.

i. Providing, improving, and developing our products and services

We use personal data for data analysis, research, audits, and business continuity. If you enter a contest or promotion, we may use your data to administer those programs.

ii. Communicating with you

We may use personal data to:

  • Send you marketing communications about our products and services (you may opt out at any time)

  • Communicate about your account or transactions

  • Inform you about policy and terms changes

  • Respond to your requests

You can opt out of marketing emails by contacting us at shop@5afire.com.

We do not share your personal data with third parties for their own marketing purposes without your prior express consent.

Cookies

Definition of Cookies

Cookies are small text files stored on your browser or device. We use cookies and similar technologies (e.g., device identifiers) to store and receive identifiers and other information.

Use of Cookies

We use cookies to provide, protect, and improve our products and services, including:

  • Personalizing content

  • Offering and measuring advertisements

  • Understanding user behavior

  • Providing a safer experience

You can manage or disable cookies through your browser settings, but some features of our website may not function properly.

Disclosure of Personal Data

We may share personal data with strategic partners who help us provide our products and services or assist with marketing. These partners are only permitted to use your data to perform services for us (e.g., payment processing, shipping). We do not share your data with third parties for their own marketing purposes without your explicit consent.

Data Storage, Transfer, and Processing

Legal Compliance and Protection of Rights

We may disclose personal data if required by law, legal process, litigation, or government requests (including from U.S. authorities). We may also disclose data when we believe it is necessary to:

  • Enforce our terms and conditions

  • Investigate fraud or security issues

  • Protect our rights, operations, users, or the public

Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, we may transfer your personal data to a third party as part of that transaction.

Age Restriction

Our products and services are intended for adults aged 21 or older. We do not knowingly collect, use, or disclose personal data from anyone under the age of 21. If we learn that we have collected personal data from a person under 21, we will delete that data as soon as possible. If you believe a minor has provided us with personal data, please contact us immediately at shop@5afire.com.

Your Rights

You have the right to:

  • Access, correct, or delete the personal data we hold about you

  • Restrict or object to further processing of your data

  • Receive your data in a structured, commonly used format

To exercise these rights, please contact us at shop@5afire.com. We may ask you to verify your identity before responding. We will respond within 30 days.

Third-Party Websites and Services

Our website may contain links to third-party websites, products, or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before interacting with them.

Data Security, Integrity, and Retention

We use reasonable technical, administrative, and physical security measures to safeguard your data against unauthorized access. We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in technology, industry practices, or legal requirements. The revised policy will be posted on this page with an updated “Last updated” date. Your continued use of our website after the changes go into effect means you accept the revised policy. If you do not agree, please stop using our website and contact us to close any account you may have.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

Email: shop@5afire.com
Website: 5AFIRE.COM